An already-famous Nigerian singer crosses over.
The summer of 2015 was unusually full of collaborations between African stars and big-name U.S. rappers—the Ghanaian rapper Sarkodie teamed up with Ace Hood, and the Nigerian Afro-pop singer Davido with Meek Mill—but no song has been as wide-reaching as “Ojuelegba.” Even before Drake came near it, six months after its initial release it was simmering toward anthem status across Africa.
Wizkid, the co-writer and co-producer of Drake’s hit single “One Dance,” has announced a major label deal with RCA Records/Sony Music International on Wednesday morning, and to celebrate his March 1 label deal, he has released a video for his new song “Sweet Love.”
The Nigerian singer-songwriter will look to reach new heights and top the success of his 2014 track “Ojuelegba,” which racked up 4.6 million streams on Spotify worldwide.
“We are thrilled to welcome WizKid to the RCA Records family,” RCA Records Chairman and CEO Pete Edge said. “He has become a superstar in the African music scene and will be a game-changer in bringing African music to the world. We are extremely excited to have him as a part of RCA and are eager for the journey ahead.”
RCA and Sony are hoping to put more focus on Africa’s music scene through the work of WizKid. Adam Granite, the President of Sony Music International’s Northern and Eastern Europe and Africa division, emphasized the importance of WizKid’s signing in helping them achieve that goal.
The “Sweet Love” video shows the pandemonium that follows the Starboy wherever he goes on tour. There’s a whole lot of love on display and a bunch of crying fans.
Wizkid said that the song is “an introduction” to those who don’t know him yet.
“The visual is made up from content of my live shows throughout Africa, which will give my fans a real insight and feel of me performing back home,” he said in a statement sent to BjrliveFM.com
Wizkid Signs To RCA, releases “Sweet Love” Video Click To Tweet
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