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Rihanna’s ‘Anti’ Release Hits 1 Million Trial Subscriptions in a Day

Rihanna’s ‘Anti’ Release Hits 1 Million Trial Subscriptions in a DayTidal recorded a massive win last night as the influx of users was driven by none other than Rihanna, the “Anti” singer.




The Jay-Z-owned streaming music service revealed the team signed up one million trial subscribers as part of a promotion with Samsung in a matter of hours on Thursday – that’s half a day record!

Rhianna released “Anti” exclusively on Tidal Thursday, and Samsung gave away one million free download codes on a first-come-first-serve basis. Each of these downloads came with a 60-day free trial to Tidal.

Codes were all used up before the day even ended, revealing the album was streamed by more than 13 million fans during the first 14 hours.




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