LOUIS XIII Cognac, one of the most luxurious spirits in the world, announced an original film, starring actor John Malkovich, which envisions Earth one hundred years from now and will not be released until 2115. Directed by Robert Rodriguez ‘100 Years – The Movie You Will Never See’ was inspired by the century of careful craftsmanship and patience it takes to create each decanter of LOUIS XIII Cognac. To ensure that ‘100 Years’ remains secure until its official premiere on November 18, 2115, one century from now, the film was placed in a state-of-the-art safe which will open automatically in 100 years when the timing is complete. One thousand guests from around the world received an exclusive invitation to give to their descendants to attend the premiere of ‘100 Years’, on November 18, 2115, at the House of LOUIS XIII in Cognac, France.
“LOUIS XIII is a true testament to the mastery of time, and we sought to create a proactive piece of art that explores the dynamic relationship of the past, the present, and the future,” said Ludovic du Plessis, Global Executive Director for LOUIS XIII Cognac. “Four generations of LOUIS XIII cellar masters put a lifetime of passion into a bottle of LOUIS XIII, yet they will never taste the resulting masterpiece. We are thrilled that this talented actor and creative filmmaker were inspired to join us on this artistic endeavor.”
A French art de vivre enthusiast and thought-provoking virtuoso, John Malkovich developed an original screenplay for ‘100 Years’ which takes him on a journey through an unknown future achieved by innovative set design and extensive CGI effects. While this ground-breaking film will not be released in full until 2115, three teasers have been produced that explore hypothetical visions of what Earth might be like in one hundred years. Just as each cellar master dedicates his life to creating a masterpiece that he will never experience, the cast and crew of ‘100 Years’ will never see the final cut of the film.
The film “100 Years” was placed in a safe created in partnership with Fichet-Bauche, a distinguished French brand, established in 1825, today owned by Gunnebo Group, a worldwide leader in security products, services and solutions. The custom made safe is a marvel of design, featuring bulletproof glass and a revolutionary timer that records the time and date and counts down one hundred years. Upon the closing of the safe, the door will not open until the one hundred year countdown is complete on November 18, 2115. The first luxury safe box in the world that cannot be opened with a code or a key, the safe will open automatically regardless of access to a power source, further guaranteeing that there is no way that the film can be accessed before 2115.
‘100 Years’ was celebrated in Los Angeles with an exclusive preview of the film’s trailer at the Sheats Goldstein Mansion. During the invitation only event, John Malkovich, with LOUIS XIII, ceremoniously placed the film reel into the custom safe and set the timer for the official premiere in November 18th, 2115. This safe will be transported around the world under high-level security for an international tour beginning in Hong Kong, before it reaches its final destination at the House of LOUIS XIII in Cognac. Rémy Cointreau has established LOUIS XIII in Nigeria, South Africa and Ghana, which will be supporting the 100 Years campaign through exclusive events and programs in the coming months.
While ‘100 Years’ truly is ‘The Movie You Will Never See,’ the exclusive trailer and three teasers will be live on WWW.LOUISXIII-COGNAC.COM. Viewers are invited to join the conversation on social media with #notcomingsoon and follow LOUIS XIII on its social channels including: Facebook: https://www.facebook.com/LOUISXIII and Twitter: @CognacLouisXIII.
About LOUIS XIII Cognac
LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. It is an intricate alchemy of up to 1200 eaux‐de‐vie, the youngest of which is at least 40 years old. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.
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